September 24th, 2007
Popularity: 8% [?]
After their pathbreaking television campaign, Vodafone has now unveiled their localisation plan for India. The company plan to incorporate certain tactics into their national promotion plan that would help better their recall and association with their consumers. The plan not only includes tailoring their press and marketing campaigns for better local association but also involves the brand ideals itself. As a first step towards this goal, Vodafone will provide special training to all their employees to begin to refer to Vodafone as “Wadafone.”
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September 24th, 2007
Popularity: 10% [?]
A television commercial purported to be the one that almost made it on air has been uploaded on YouTube last evening where it has received over 300,000 hits in less than 24 hours. There has been no information as to who uploaded the seemingly controversial commercial but Vodafone has been quite forthcoming in their reasons for rejecting the campaign. The commercial was designed and produced by Vodafone’s headquarters in the UK and was supposedly rejected by the Indian offices on grounds of it being “too racist and potentially volatile.”
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September 24th, 2007
Popularity: 6% [?]
Animal rights activist group, PETA, are protesting against cellular phone giants Vodafone for alleged mistreatment of their mascot, the famous pug, Chika. According to the rights group, the cellular phone giants are taking undue advantage of the fact that dogs are colour blind by constantly changing the colour and name of their brand. Unfortunately, say PETA, what the company do not realise is that not only is the change of colour damaging for the dog but the constant change in identity is mentally traumatic to the pup as well. The group say that Chika is having to seek psychiatric help in order to deal with its identity crisis.
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PETA Protest Vodafone Pup’s Identity Crisis
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September 24th, 2007
Popularity: 6% [?]
Mumbai college principals have a bone to pick with Vodafone. Their complaint, one that been around since the early Hutch days is looking to take on a fresh approach as they battle the global cellular phone giants to rein in their wayward advertising campaign. In a fresh complaint submitted to the Mumbai high court, a conglomerate of 52 principals have said that the antics of the Vodafone cartoon characters, ‘H’ and ‘I,’ are leading to an increase in immoral behaviour amongst college teenagers. The principals say increased boy-girl interaction in recent months is because Vodafone says it is okay for boys and girls to have fun together.
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College Principals Blame Vodafone for Immoral Teen Behaviour
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September 24th, 2007
Popularity: 7% [?]
International cellular phone giants Vodafone are believed to be considering entering politics for the first time in their entire business lifetime. While details are far from being finalised, the cellular phone company is believed to be seriously making an entry into the political world in the Indian states of West Bengal and Kerala, with the former state getting priority. While there has been no official confirmation from the international offices, the national office believes that the colour association between the company and the people of Bengal would help them immensely.
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Vodafone Consider Political Future in Bengal
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September 17th, 2007
Popularity: 6% [?]
The United Nations efforts to aid flood victims in Africa has been criticised as being a large-scale planning disaster. The region, which had gained global notoriety for being the worst drought-affected area in the world, did a fillip a week ago when it became the centre of one of the worst floods in history. The UN, in their hurry to aid the victims, air-dropped several tonnes of dehydrated foods in some of the worst hit areas. Unfortunately, the dehydrated foods came to life on contact with water and caused several thousand people to drown under its weight. The aid programme has now turned into a rescue/retrieval programme.
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September 17th, 2007
Popularity: 11% [?]
The British Broadcasting Corporation has signed a MoA with the Bihar Ministry of Tourism in order to promote various tourism programmes targeted at specific countries using the news agency’s website. The Ministry will promote holiday packages designed at attracting tourists from countries like Israel, Gaza, Northern Ireland, Colombia and the Middle East through news reports posted on bbcnews.com’s South Asia page. The BBC have not announced the monetary value of this tie-up but has mentioned that they are more interested in promoting the country’s “most lawless state” than in monetary gain.
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