Beef Vindaloo

Animal rights fanatics PETA declared called confectionary brand Perfetti “one of the most environmentally irresponsible companies in recent times.” In the centre of the controversy is the depiction of a cute and cuddly crocodile in their latest television commercial. According to PETA, depicting crocodiles in a manner completely opposite to their nature could have a huge impact on the mental psyche of the species even causing severe trauma. They believe that Perfetti have committed the cardinal sin of exploiting nature for profit.

“I would like to know just how many crocodiles have you seen with a wide, goofy grin,” said a very disgusted Rishikesh Mishra, country director for PETA, “the answer is none because crocodiles by definition do not grin. I shudder to think what might happen to crocodiles who watch the ad or the way people behave the next time they see a crocodile.” The ad in question depicts an actor feeding a computer-generated crocodile a Perfetti treat after which, the crocodile follows the actor around expecting a constant feeding of treats. “Just how many rules has this ad broken, do we care to count,” said Mishra, “has no one heard of not feeding the animals in zoos? Should we be surprised that we aren’t welcome in other countries?”

Both Perfetti and the animation company responsible for bringing the crocodile to life have remained mum on this issue. While Perfetti has chosen to shut all channels of communication, sources within the animation company have said that “it is company policy not to question any business move. So long as we get money at the end of it, we really cares what stupid thing they make us execute?” PETA believes that it is this callousness that has caused such immense environmental degradation. The believe that crocodiles who watch this ad would be forced to act in ways completely unnatural to their personality and all because some company wanted to make a little more money.

The group are now urging the government to take employ a two-fold action plan. On the one hand, they are trying to make environmentally sensitive ads as big a problem as underwear ads. On the other hand, they are hoping the government would set in motion a plan to protect crocodiles and even set up counselling centres to provide them the emotional help that they would need to overcome their distress in these troubling times. But just how co-operative they would be towards an animal that normally would simply bite off one’s head in thanks, remains to be seen.

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